Sending greeting cards to your clients, prospective clients, referrers and associates is an effective way of setting yourself apart as someone who cares.
There are some simple, yet important rules for you to follow to ensure the cards you send create the best impression and are bursting with impact!
1. Timing. If you are sending a greeting card as a follow up e.g you've just met a prospective client or referrer and wish to thank them for their time; write and post the card immediately after the meeting. For them to sit up, take notice and to help clinch the deal, it is most effective for them to receive the card within 24 hours of your meeting, 48 hours at the most.
Speed is the key. Don't wait for a week after the baby is born, send a card straight away. Make sure the birthday card arrives ON the birthday and so forth. Always keep a stash of cards handy so you can respond quickly to events, situations and business opportunities.
2. Handwrite your cards. This is the point of difference between delivering on maximum impact and falling short in the sincerity stakes! The recipient knows when a greeting card has arrived via a printer and the impact of the message is diluted. Handwriting a personal message hits the spot.
3. Corporate print runs end up in the bin. 90% of corporate greeting cards don't make it to the desk or side board for display. Why? There is nothing personal or genuine about them. You may be thinking "but I have 2000 clients, how am I supposed to handwrite that many cards?". Send cards to your top 200 clients or use the Thinkcards handwritten service, either way, your buck will be better invested than sending it straight to the rubbish tip!
4. Get into the card sending habit today. Think about how you can change someone's day and how differently you will be regarded. Who's moved house, done you a good deed, showed interest in your service or just fallen pregnant? The list is endless. Send 10 cards today and see how it changes your business and life.
